seagulls FIDA logo

The Brief: The Williamstown Seagulls FIDA Football Club (WSFIDA) is part of the Victorian Integration Development Association Football League, governed by AFL Victoria. This local football team gives people with an intellectual disability the opportunity to compete in Aussie Rules Football at an appropriate level.



When stagshead first took on the project, the league was wearing old second hand uniforms, did not have good equipment and was very underfunded, with little to no sponsorship. Unlike most teams, the WSFIDA team was not fitted out with new team jerseys or any personalised water bottles & training bags and so the team needed help!

Our Solution: For the players, their footy team is a huge part of their lives. It’s a place for them to create friendships, learn life skills and to feel ‘just like everybody else’. Their values are integrity, loyalty and respect. Their motto – “GO LONG WITH THE WIND” – a footy term, expresses the support and loyalty they bring to each other.



To enhance that team unity, a style guide was created to help with designing and sourcing team memorabilia. The playing group received new personalised team jerseys, water bottles and training bags.



A website concept, design and development included player photos and an online shop with promotional products.



Events were established to encourage and support sponsorship and Club 500 was started to allow local businesses to contribute to the team and be part of the football community. Each member contributed $500 in sponsorship to the team, to become part of the club, which raised much needed funds.

WSFIDA Website & Promotional products:

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