A customised brand guide holds even more value compared to a generic or standard brand guide.
Here are some reasons why a customised brand guide is important:
Reflects Unique Brand Identity
Every brand has its own unique identity, values, and personality. A customised brand guide ensures that all the visual elements, messaging, and guidelines accurately reflect and showcase the specific attributes and essence of the brand. It allows the brand to differentiate itself and stand out in the marketplace.
Adaptable to Brand Evolution
Brands evolve and grow over time. A customised brand guide can be crafted to accommodate the brand’s future aspirations and changes. It is designed to be flexible and adaptable, allowing for updates and modifications as the brand evolves. This ensures that the brand guide remains relevant and effective, even as the brand undergoes changes.
Enhanced Brand Consistency
A customised brand guide helps maintain consistent brand representation across all touchpoints. By providing specific and detailed guidelines tailored to the brand, it reduces the chances of misinterpretation or inconsistent usage of brand elements. This consistency builds trust and familiarity with the brand among consumers, reinforcing the brand’s identity and positioning.
The creative process is one of discovery, understanding, gut feel and market expertise. We love finding solutions even when there are problems and we don’t give up until we exceed your needs.
While Dave sat thinking, Pat from Dulux Group reached out needing strategic direction with one of their brands and with that stagshead brand architects was born. stagshead now help many local and national businesses create their vision from dream to delivery and continues to deliver on all SME marketing needs.