A logo style guide is a document that outlines specific guidelines for the usage, placement, and variations of a brand's logo. It serves as a crucial tool for ensuring consistency and maintaining the integrity of the brand's visual identity.

Here are some reasons why a logo style guide is important:


A logo style guide ensures that the brand’s logo is used consistently across all applications and platforms. It defines the acceptable variations, such as size, color, and orientation, to maintain a unified brand representation. Consistency in logo usage builds brand recognition and strengthens the brand’s identity and perception.

Brand Recognition

A well-designed logo style guide helps create a strong and memorable brand identity. It provides guidelines on the proper usage of colors, typography, and visual elements, ensuring that the logo is instantly recognizable and distinct. Consistent logo usage across various touchpoints creates a cohesive brand experience for customers, leading to better brand recognition and recall.

Protection of Brand Assets

A logo style guide helps protect the brand’s visual assets by providing clear guidelines on the appropriate usage, placement, and size of the logo. This ensures that the logo is not distorted, altered, or used in a way that could dilute its impact or misrepresent the brand. By safeguarding the integrity of the logo, a style guide helps maintain the brand’s professional image and prevents unauthorized usage.

Brand Expansion

As a brand grows and expands into new markets or ventures, a logo style guide becomes even more important. It provides flexibility for adaptations and alternate versions of the logo that are appropriate for different contexts or audiences. A style guide ensures that the logo remains recognizable and aligned with the brand’s values and visual identity, regardless of the expansion or evolution of the brand.

stagshead projects

Collaboration and Efficiency

A logo style guide serves as a reference tool for designers, marketers, and other stakeholders involved in brand representation. It provides clear instructions on logo usage, including color codes, size requirements, and minimum clear space. By providing a standardized guide, a style guide promotes efficient collaboration, reduces the need for constant clarification or revisions, and streamlines the design and branding process.

In summary, a logo style guide is crucial for maintaining consistency, brand recognition, and the integrity of visual assets. It protects the brand’s image and allows for brand expansion while facilitating collaboration and efficiency in brand representation. By following the guidelines in the style guide, a brand can effectively communicate its identity and values through its logo, enhancing its overall impact and success.

Sample style guide by stagshead brand architects
stagshead projects

Brand Brief

We spearhead the process and project management of research, planning and designing your brand from brand values to markerting collateral. Alongside our sister company Charti we then deliver on the tactical execution of all artwork and printing required in building a great brand.

Brand Heart

Our clients are our family and friends. We invite them into our workplace to collaborate and add value to our businesses. While we work with national and global brands, we love seeing our clients at Charti House in Williamstown Victoria whenever possible.

Business Focus

The creative process is one of discovery, understanding, gut feel and market expertise. We love finding solutions even when there are problems and we don’t give up until we exceed your needs.

Lifetime Branding

We guide our team members and clients on their best journey yet. Typically that means that our clients work with us from concept and we become partners on their lifetime marketing journey.

Creative Expectations

The creative process is one of discovery, understanding, gut feel and market expertise. We love finding solutions even when there are problems and we don’t give up until we exceed your needs.

Stagshead Story

Since 2014, David Oakley had a strong successful career in manufacturing, wholesaling and retailing. This means that he has managed all the paths between upstream and downstream product and service delivery. A personal life changing event saw Dave seeking a new path while sitting in his lcoal Williamstown pub, contemplating the unexpected.
That pub is called The Stags Head Hotel.

While Dave sat thinking, Pat from Dulux Group reached out needing strategic direction with one of their brands and with that stagshead brand architects was born. stagshead now help many local and national businesses create their vision from dream to delivery and continues to deliver on all SME marketing needs.