Seagulls Laundromat

Seagulls Laundromat is a toxic-free dry cleaner. They are an environmentally friendly, modern laundromat founded in Williamstown. It is a new, fresh style of laundromat focussed on a complete service model, rather than the old-style ‘do-it-yourself’ model.

They offer extra services you wouldn’t normally get at a standard laundromat, such as toxic-free dry cleaning, repairs and a pick-up and delivery service. Their focus is to go above and beyond, to exceed customer expectations and to service the communities in which they operate.

Creative - Bringing a bold Identity to life

For this business stagshead wanted a clean, fresh look that would become instantly recognisable to the local community.
We created a complete brand style guide to be used for marketing collateral, uniforms and even store paint colours. In keeping with the Seagulls Laundromat qualities, the identity relies heavily upon a vibrant, bold vector and colour palette. The brand colours are designed to be layered or stand alone and to be future proof, so that the brand won’t date quickly.
We went for traditional Williamstown colours of navy blue, aqua and yellow; and a bold Seagull logo to enhance that beachside element. Grey is incorporated with the icons to keep a sense of balance.
The clear, simple and strong iconography used with the Seagull logo helps to create a quick, intuitive brand recognition.
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