The branding and website of Cottonwoods are dated; Client is looking to have independent booking system, as well as a space to showcase the beauty of their accommodation.
Cottonwoods Cottages has been under new management, and willing to give the gorgeous accommendation a new identity, as well as new look for the farm produce and their website.
We choose to use grassy green and light, sandy yellow as the main colour scheme; hand-drawn brandmark gives a natural feeling.
As an established brand with existing customer base, the refreshment can be challenging. We want to keep what the brand has been offering, but add some polished details to make it stand out more.
We kept the iconic shape on the original logo but tweaked it with a modern touch.
As a brand with multiple sub-brands, we also attempted to establish a new sub brand identity to keep the hero brand in the center of the attention.