Infinity Natural Wellbeing is a positive
calm, local retail store in alternative and well
being products. They help clients access multi-
ple spiritual therapists who offer readings,
across modalities such as reiki, soul reading,
tarot readings and so forth.

Goal - E-Commerce and On Brand Visuals

The goal was to design an e-store to allow
customers to browse and purchase products
online and to allow the business to assess the
interaction best suited to the client.

Brief - Creative and Website Development

Infinity Natural Wellbeing were looking for
a refresh of their website. While they had a
strong social media presence, their website
was not aligning with their brand focus, of
creating calming and uplifting experiences.

They wanted their website to be a peaceful
experience for their customers, while also
giving customers the ability to shop online, via
an e-commerce store. Their original website
could not be adapted to meet their current
needs, and the layout was not conducive to
a great User Experience.

Approach - It’s all About the Feeling

Infinity wanted something modern and
 where potential customers can have
an ‘experience’ by visiting their website.

In order for us to find out about Infinity and
their values, we discussed their vision, ideas
and goals
 and followed our guided brief. The
vision became to deliver a website experience
– with inspiring music, visuals and ultimate

Task - Web Design, E-Commerce Structure and Development

We created a unique and beautiful website that
encompassed the businesses values and
functional needs.

The online shop increased access for customers
and broadened the customer base of the busi-
ness, even during the mandatory shut down of the
physical store.

A new booking system, via email contact has
been essential for the business. This allows the
business leaders and therapists to engage with
the customer beforehand to discover their needs
and provide the best matching service.

The new website also allows the business to
update products, events and information, as they
need to, using a simple WordPress system.

Creative - Ideation and Website Wow

We get to know our clients and their business,
and we often find a special connection that
we translate into their brand identity. We get to
the essence of who they are and what they
stand for – their why.

We discovered the owner of the store, Kelly
had a spiritual connection to turtles. She had
visited Hamilton Island and witnessed the
magic of watching turtles in their natural habi-
tat. She also loved that Turtles represent long
life and good health.

This gave us the inspiration for the Infinity
mascot ‘Hobart’ (after a turtle that we bought
back from …you guessed it – Hobart – for them)
and background video used throughout the
website. We took that idea to develop their
visual brand and the owners were wowed at
the look and feel of the website.

Goal - E-Commerce and On Brand Visuals

The site was launched in February 2020, just
prior to the first shutdown due to COVID-19,
which allowed the business to trade online
while their doors were closed. This led to an
initial rush of sales, then steady traffic, which
would not have been possible prior to their
new ecommerce store going live.
The business is now on brand across social
media and their website, and has experienced
a lift in professionalism, functionality. The Infinity
brand now lives their values of ‘in love and

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