Infinity Natural Wellbeing
Brief - Creative and Website Development
Task - Web Design, E-Commerce Structure and Development
We created a unique and beautiful website that encompassed the businesses values and functional
needs.The online shop increased access for customers and broadened the customer base of the business, even during the mandatory shut down of the physical store.
A new booking system, via email contact has been essential for the business. This allows the business
leaders and therapists to engage with the customer beforehand to discover their needs and provide the
best matching service. The new website also allows the business to update products, events and information, as they need to, using a simple WordPress system.
Goal - E-Commerce and On Brand Visuals
The site was launched in February 2020, just prior to the first shutdown due to COVID-19, which allowed the business to trade online while their doors were closed. This led to an initial rush of sales, then steady traffic, which would not have been possible prior to their new ecommerce store going live. The business is now on brand across social media and their website, and has experienced a lift in professionalism, functionality. The Infinity brand now lives their values of ‘in love and light’.
Creative - Ideation and Website Wow
We discovered the owner of the store, Kelly had a spiritual connection to turtles. She had visited Hamilton Island and witnessed the magic of watching turtles in their natural habitat. She also loved that Turtles represent long life and good health.
This gave us the inspiration for the Infinity mascot ‘Hobart’ (after a turtle that we bought back from …you guessed it – Hobart – for them) and background video used throughout the website. We took that idea to develop their visual brand and the owners were wowed at the look and feel of the website.