Charti– Sister company of stagshead

This successful business specialises in Large Format Printers and Supplies. As a B2B wholesaler, Charti supplies large format printers and printing consumables to Officeworks, Snap Printing, Kwik Kopy and many other major brands. They also assist with large printer overrun printing for many professional printing companies.

Goal - Start-up High End Branding and Product Development

To create the complete branding and marketing guidelines for a B2B start up, specialising in the high-end area of the print industry. To establish the Charti brand identity as a professional, high-end and specialised business so that it would quickly become a strong player in the printing wholesaling industry. stagshead spearheaded the sourcing of the consumables for Charti, adding a huge number of skews to the Charti brand over the first 12 months.

Creative - Over a Bottle of Wine

The idea for the business came to final fruition over a bottle of Shiraz at a Greek restaurant. stagshead Brand Architects and the Director of Charti were exploring the opportunities for a high end B2B printing business. Leaning over to the waiter, they asked him the Greek word for paper. ‘Charti’ he said, and thus started the design process.

Task - Branding, Style Guide, Marketing, Website, Social Media, Packaging, Positioning

  • Develop the Brand, Style Guide and marketing strategies

  • Website development for an e-commerce store, design and implementation

  • Create a social media presence

  • Design and create all marketing materials including logos and packaging

  • Position the business for success

As a friendly, bright, innovative company, the simple, natural colours of the Greek Islands landscape and architecture were an immedi- ate fit; bues, aquas and whites. These became the colour palette for the business.
Marketing strategies and materials were designed around the values of excellent customer service, the best product assortment for clients and high-end quality.

Approach - Start with Vision then Create Immediate Authority

This project required us to set up the entire marketing suite for the launch of a new startup. To begin we
needed to understand the company’s vision, what made them unique and who their target market was.

Partly as a result of our work, Charti was an authority in the industry from day one. Their product knowledge and industry know-how and experience was truly a cut above the rest and the brand immediately
positioned the business for a large corporate, high end clientele.

stagshead Brand Architects Director Dave Oakley believed so much in this innovative and speacilised
business that he became a shareholder.

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