Charti– Sister company of stagshead
Goal - Start-up High End Branding and Product Development
Creative - Over a Bottle of Wine
Task - Branding, Style Guide, Marketing, Website, Social Media, Packaging, Positioning
- Develop the Brand, Style Guide and marketing strategies
- Website development for an e-commerce store, design and implementation
- Create a social media presence
- Design and create all marketing materials including logos and packaging
- Position the business for success
Approach - Start with Vision then Create Immediate Authority
This project required us to set up the entire marketing suite for the launch of a new startup. To begin we
needed to understand the company’s vision, what made them unique and who their target market was.
Partly as a result of our work, Charti was an authority in the industry from day one. Their product knowledge and industry know-how and experience was truly a cut above the rest and the brand immediately
positioned the business for a large corporate, high end clientele.
stagshead Brand Architects Director Dave Oakley believed so much in this innovative and speacilised
business that he became a shareholder.