Caprice Hair & Beauty


Identifying our competitive Landscape and drawing attention to younger generations through the use of simplicity and balance.


Brand Identity, art direction, website design & specialised booking system.
The strategic goal for Caprice Hair & Beauty was to define the business purpose. We wanted to understand their vision and what they wanted to accomplish. We want strong and professional identity. This was achieved by assessing everything and staying within the design guidelines.


Developing Caprice’s Brand Guide from scratch. Mixing natural tones with pink/green to balance colors. Incorporating a strong image that portrays diversity within the hair & beauty industry.
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